The operating system for distribution

One platform for the people who move stock
and the people who stock shelves.

RouteFlow connects wholesalers, distributors and jobbers with the corner stores, bodegas and small businesses they serve — orders, routes, drivers, invoices and payments on one shared rail.

Pick your side below to see how it works for you.
Pick your side

Two sides of the same trade.
Tap into yours.

Corner stores · Bodegas · Cafés · Salons · Convenience
Free forever

I'm a
retailer.

I order stock between customers. I want my suppliers' catalogs in my pocket — at my price.

📦 Reorder🎤 Voice search🚚 Live ETAs💳 Pay invoices
Enter retailer site
Distributors · Wholesalers · Jobbers · FMCG
14-day trial

I'm a
wholesaler.

I run trucks and routes. I want every order, route and invoice on one rail — and my cash collected.

🗺 Route opt.📋 Dispatch🧾 Auto-invoice💰 Collections
Enter wholesaler site
Already use RouteFlow? Pick your side above to sign in.
What's inside

Six modules.
One continuous flow.

We didn't bolt features together. RouteFlow was designed end-to-end so the order you take this morning becomes a paid invoice by tonight.

Order intake
Phone, walk-in, portal, mobile app — every order lands in one inbox, deduplicated and ready to confirm.
Route planning
Auto-optimised stops, live driver tracking, proof of delivery and instant customer notifications.
Smart invoicing
Invoices generate the moment a delivery is signed off. Send by email, track payments, manage credit notes.
Customer portal
Every retailer gets their own branded portal with their tier pricing, favourites, statement and reorder lists.
Finance & books
Bookkeeping that mirrors the real world. Payments reconcile to invoices, expenses tie to runs, taxes filed cleanly.
Run your way
Multi-warehouse, multi-currency, role-based access. RouteFlow flexes to how your business already works.
The flow

From order
to cash.
Without friction.

The traditional distribution stack is a relay race of phone calls and paperwork — each handoff loses time and money. RouteFlow turns that relay into a single uninterrupted current.

01
Retailer orders via app
Order lands in your inbox, priced and ready
02
You confirm & assign a route
Auto-optimised based on capacity & geography
03
Driver delivers & signs off
Proof of delivery captured with photo
04
Invoice generates instantly
Sent by email, paid via ACH, reconciled in books
Today's orders
8 new
MA
Maple Grocery
ORD-2451 · $1,580
Picking
KA
Karim Market
ORD-2450 · $1,040
Confirmed
HA
Hayes & Sons
ORD-2449 · $3,090
On route
RI
Riverside Deli
ORD-2448 · $594
New
Route 04 · Austin · 6 stops
ETA 11:42
Invoice
INV-04821 · Apr 12
Total due
$4,820
Cheerios Family Pack24 box$1,840
Tropicana OJ 64oz12 box$840
Kraft Mac & Cheese18 box$1,460
Morton Salt 26oz30 pack$680
Auto-generated
Sent · 2 hrs ago
The retailer app

Reorder in
two taps.

Built for corner stores and bodegas, salons, restaurants and any small business that orders stock from suppliers. Voice-first, English & Spanish, works on any phone.

iOS & Android — coming soon Notify me at launch
Free
Forever, for retailers
EN / ES
English & Spanish, voice-first
22 MB
Light enough for any phone
9:41•••
Search Cascade…
🎤
Cheerios
$2.40/box
Kraft
$6.40/box
Morton
$1.92/pk
Tropicana
$5.60/box
4 items · $48.20
Review order
→
9:41•••
Tuesday, May 12
Hello, Sam.
Outstanding
$1,890
across 3 suppliers
Buy stock
Pay supplier
Track order
My money
Tonight's order
Cascade Wholesale
Out for delivery · ETA 8:30 PM
9:41•••
Order #2451
Cascade Wholesale
Confirmed
9:14 AM
Packed
10:02 AM
Out for delivery
ETA 11:42
Delivered
—
3 min
Avg time to confirm an order
28%
Lift in on-time delivery rate
$0
Reconciliation errors per month
12 hrs
Saved per week, per dispatcher

“We replaced a whiteboard, two group chats and a separate accounting tool with one tab open on RouteFlow. Our drivers leave 40 minutes earlier every morning.”

A wholesaler we work with
Central Texas
Made for the wholesale trade
FMCG distribution ✦
Beverage routes ✦
Cold chain & dairy ✦
Pharmacy supply ✦
Stationery & books ✦
Hardware & paint ✦
Salon supplies ✦
Restaurant supply ✦
Agri-inputs ✦
Building materials ✦
FMCG distribution ✦
Beverage routes ✦
Cold chain & dairy ✦
Pharmacy supply ✦
Stationery & books ✦
Hardware & paint ✦
Salon supplies ✦
Restaurant supply ✦
Agri-inputs ✦
Building materials ✦

Try it on a
real route.

Spin up an account in 4 minutes. Bring your customer list and your first order is live the same day.

Start free trial Talk to sales
14-day trial · No credit card · Cancel anytime