Product

One platform.
The whole distribution flow.

Everything that used to live in spreadsheets, paper books and three different apps — now in a single, connected workspace.

Order intake

Every order,
one inbox.

Customers can place orders through their portal, the mobile app, or you can key in phone orders. RouteFlow normalises them all into one queue your team works from.

  • Smart deduplication
    If the same retailer orders via two channels, we merge it. No double picks.
  • Tier pricing applied automatically
    The right price for the right customer, every time.
  • Credit limit & overdue checks
    Confirm with confidence — risky orders are flagged before they ship.
Today's orders
8 new
MA
Maple Grocery
ORD-2451 · $1,580
Picking
KA
Karim Market
ORD-2450 · $1,040
Confirmed
HA
Hayes & Sons
ORD-2449 · $3,090
On route
RI
Riverside Deli
ORD-2448 · $594
New
Route planning

Optimised stops.
Live tracking.

Build routes in minutes, not hours. Auto-stitch stops by capacity, geography and time windows. Drivers see what's next; you see where they are.

  • One-click route building
    Just pick the stops — RouteFlow sequences them for you.
  • Driver app with offline mode
    Works in deep rural areas where signal drops.
  • Live ETA to every customer
    Notifications with photo proof on delivery.
Route 04 · Austin · 6 stops
ETA 11:42
Smart invoicing

Invoices that
write themselves.

The moment a delivery is signed off, the invoice is generated, sent and reconciled — in your books and in your customer's portal. No more end-of-day data entry.

  • Auto-generate from POD
    Pickers can swap items at the door — invoice matches what was actually delivered.
  • Multi-channel send
    Email or SMS. Customers click and pay via ACH.
  • Credit notes & part-payments
    All the messy reality of trade, handled cleanly.
Invoice
INV-04821 · Apr 12
Total due
$4,820
Cheerios Family Pack24 box$1,840
Tropicana OJ 64oz12 box$840
Kraft Mac & Cheese18 box$1,460
Morton Salt 26oz30 pack$680
Auto-generated
Sent · 2 hrs ago
Customer portal & app

Your shop window,
open 24/7.

Every retailer gets their own branded ordering experience — web portal and a native iOS/Android app. They reorder when they're stocking shelves at midnight; you see it in the morning.

  • Branded with your colors & logo
    Looks like your business, not a generic SaaS.
  • Voice search in English & Spanish
    Built for North America. The clerk just says "Cheerios, two boxes".
  • Reorder lists & favourites
    Their last order, ready in two taps.
9:41•••
Search Cascade…
🎤
Cheerios
$2.40/box
Kraft
$6.40/box
Morton
$1.92/pk
Tropicana
$5.60/box
4 items · $48.20
Review order
Finance & books

Books that
match reality.

Bookkeeping is the byproduct of running RouteFlow, not a separate job. Every payment ties to an invoice; every expense ties to a run; every tax line is filing-ready.

  • ACH & card reconciliation
    Match payments to invoices automatically. Flag the rest for review.
  • Tax-ready exports
    Sales tax & 1099, e-invoicing — generated, not assembled.
  • Real-time P&L by route
    Know which van, which territory, which customer is profitable.
Cash collected · Last 30 days
Trending up
$184,200
Outstanding
$28,400
6%
Avg DSO
11.3 days
2.1d
Run your way

Bend it to
your business.

Multi-warehouse, multi-currency, multi-brand, role-based access. Whether you run one van or fifty, RouteFlow flexes around how you already work.

  • Custom roles & permissions
    Pickers, drivers, dispatchers, finance — each sees exactly what they need.
  • Multi-warehouse stock
    Per-warehouse inventory with smart fulfilment routing.
  • Open API & webhooks
    Push to QuickBooks, pull from your e-commerce, integrate anything.
POST /api/orders
{
  "customer_id": "cust_4abc",
  "items": [
    { "sku": "PG-800", "qty": 24 },
    { "sku": "MG-2M",  "qty": 18 }
  ],
  "deliver_by": "2026-05-12",
  "warehouse": "austin-01"
}
→ 200 OK · order confirmed in 84ms

See it on your data.

Bring your customer list. We'll show you a working RouteFlow seeded with your real business in 30 minutes.

Start free trial Book a guided demo