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FOR WHOLESALERS & DISTRIBUTORS

One order, priced right,
on the right truck, invoiced automatically.

RouteFlow runs your order lifecycle in one system, so nothing gets re-typed, re-priced, or re-checked by hand between the phone call and the invoice.

Orders, routes, and customer accounts in one workspace.

INTERACTIVE PRODUCT EXAMPLEOne order. Every team.
01 / 06

Know what is ready to go.

routeflow.Inventory
ORDER #RF-1042Parkside Market
Sample order
SPRING WATER · 24-PACK148cases on hand

Plan this example order.

Photorealistic unbranded cartons and a case of bottled water.
Cases for this order$18 per case · example price
4
After this example order144 cases
Same order. Connected context.DEMO
Retailer portalParkside
Market
RF-1042$1146 cases
Example order
Office Driver Customer

Change the quantity. Follow the same items through the order.

Interactive illustration, not a live account. Changes stay in this example.

ONE ORDER, START TO FINISH

Follow an order
through the system.

Every one of these steps is the same order record — nothing gets re-typed or re-priced between the phone call and the invoice.

RouteFlow order builder showing a wholesale order being priced line by line, with live subtotal and total.
  1. 01

    Intake

    An order comes in however your customer gives it to you — a call your staff keys in, a standing order that repeats itself, or the customer placing it directly through their own buyer portal. Whichever way it starts, it lands as one order record.

  2. 02

    Pricing

    The order prices itself against that customer's tier and any per-product overrides you've set — the same pricing engine whether the order was typed by hand or generated from a standing order.

  3. 03

    Route

    The order joins the day's route. Stop order is optimized for time or distance and checked against real delivery windows.

  4. 04

    Proof of delivery

    The driver captures a signature and photos at the stop, and records exactly what was delivered — including a short-pick or refusal — not just what was on the original order.

  5. 05

    Invoice

    The invoice is generated from what was actually delivered, not just what was ordered. A short-pick or partial delivery adjusts the bill automatically.

  6. 06

    Payment

    Collected at the door in cash or check, or settled with the office. A driver's end-of-run settlement checks what they collected against what the system expected, with variance flagged rather than assumed.

THE PART SPREADSHEETS GET WRONG

Pricing and payment,
handled the way you actually work.

Boxed pricing, customer-tier rates, standing orders, and driver settlement — the details that make or lose money on a wholesale order.

PRICE IT RIGHT

Boxed pricing, real units

Sell by the box or the piece — RouteFlow tracks and converts both, so a partial-box order doesn't get charged a full-box rate by accident.

HONOR THE DEAL YOU MADE

Customer-tier pricing

Set a pricing tier per customer and override individual product prices for individual accounts — your agreed rate applies automatically, every time.

REPEAT BUSINESS, CURRENT PRICES

Standing orders that re-price

A weekly standing order runs through the same tiered pricing as an order your staff types by hand, so a price change actually reaches your repeat customers.

GET THERE ON TIME

Window-aware routing

Routes are optimized for time or distance and checked against each stop's delivery window — not just a straight line on a map.

SETTLE DISPUTES WITH EVIDENCE

Proof of delivery

A signature, photos, and a record of what was actually delivered versus what was ordered — for every stop.

NO PHONE TAG ON RETURNS

Returns at the stop

Your driver can log a return right at the delivery — what came back, why, whether it restocks — without a follow-up call to the office.

INVOICE MATCHES REALITY

Bills what was delivered

A short-pick, a refusal, or a partial delivery adjusts the invoice automatically — you never manually re-key a smaller total.

AN ACTUAL AUDIT TRAIL

Driver settlement

Cash and check collected at the door are recorded against the invoice on the spot, and checked against what the system expected the driver to collect at end of run.

SEE YOUR WORKFLOW IN ROUTEFLOW

Follow an order
through the day.

Know what needs to go, and who it’s for.

Keep the customer, items, and order status together. Give the office and warehouse the same starting point.

  • Customer-specific product pricing
  • An order history your team can find
See it in a demo

ILLUSTRATIVE PRODUCT VIEW

ORDER DETAILS

Parkside Market

Ready to dispatch
Spring water · 24-pack4 cases
Sparkling water · 12-pack2 cases
Mixed snacks · 30-pack1 case
Delivery notes

Use the rear receiving entrance.

A FEW USEFUL ANSWERS

Before you
get started.

Have a question about your setup?

Talk to the team ↗
Who is RouteFlow for?
RouteFlow is for wholesalers and distributors who take customer orders and run deliveries, along with the retailers who order from them. The distributor workspace covers operations; the retailer portal covers purchasing.
Can retailers order through RouteFlow?
Yes. Retailers can use the web portal to browse catalogs and place orders with their connected suppliers. A retailer account does not provide access to every supplier automatically.
Do I need to install an app?
You can access RouteFlow through a web browser. Native iOS and Android apps are not part of this website’s availability promise; ask the team for their current release status.
Can I bring my existing customer and product data?
The distributor workspace includes import options. Bring a sample of your existing files to the demo so the team can confirm supported formats, field mapping, and setup needs.
What will we cover in a demo?
Start with your ordering and delivery process. Ask to see order intake, route planning, delivery confirmation, and customer records, then discuss the plan and setup that fit your team.

LET’S TALK ABOUT YOUR WORKFLOW

Put your workflow
to the test.

Bring one example of how an order moves through your business. See where RouteFlow can connect the handoffs.

Book a workflow demoReview your workflow, pricing, and setup before you decide.